Made in Chelsea – Amber

Former MiC star Amber Atherton set up the brand ‘My Flash Trash’. The brand is an online jewellery boutique that provides a range of items from established jewellery brands & items from up & coming brands.

Below is an example of the items sold on ‘My Flash Trash’:

MFT - Pearl Swallow Bracelet

(Copyright of this photo belongs to My Flash Trash)

This piece incorporates some of the trends that are currently in. They take the elegant look of the swallow & mix it with the pearls creating a dainty look. It’s yours for £18.00!

If you would like to look out the other pieces available on the site please follow the link –>


Made in Chelsea – Chloe

Former MiC star Chloe Green has a great love for fashion & has been aspiring to create her own clothing line. So far she has successfully created her own shoe collections (that can be bought at Topshop). She recently launched her brand ‘CJG’ & her debut collection of shoes.

Below is an example of Chloe’s collection:

CJG - Peeptoe Platforms

(Copyright of this photo belongs to CJG & Topshop)

The shoes are bang on trend as black suede as well as studs, platforms & big heels are in & are a bargain at £65.00!

If you would like to see more of Chloe’s collection please follow the link –>

Made in Chelsea – Proudlock

Current MiC star Oliver Proudlock started his brand ‘Serge DeNimes’. The contempory brand promises “original, urban t-shirts of the highest quality”.

The name ‘Serge DeNimes’ originates from Proudlock’s love for denim & the below text explains how they came up with the name:

“Denim has been in American usage since the late 18th century. The word comes from the name of a sturdy fabric called serge, originally made in Nîmes, France, by the André family. Originally called serge de Nîmes, the name was soon shortened to denim.” (This text can be found on the about page on the Serge DeNimes site).

Below is an example of one of the t-shirts that can be found on brand’s online shop:

SDN - Cross T-Shirt

(Copyright of this photo belongs to Serge DeNimes)

The t-shirt uses the current trend of having crosses printed onto clothing & not only merged the cross with the initials of the brand but also by merging the initials themselves. This in style t-shirt costs £52.00.

If you would like to see the other pieces of clothing by Serge DeNimes, follow this link to the Serge DeNimes site –>

Made in Chelsea – Jamie

Current MiC star Jamie Laing created the brand ‘Candy Kittens’.

‘Candy Kittens’ is a fun, “fashionable confectionary company” that has made a variety of products. Below is an example of the products:

CK - Yea Boi T Shirt

(Copyright of this photo belongs to Candy Kittens)

This particular t-shirt goes well with almost anything costing £24.00.

If you would like to see more of what Candy Kittens has in store, you can follow the link here –>

Made in Chelsea – Caggie

Ok, so I openly admit that I am a big fan of E4’s hit show ‘Made in Chelsea’ & in the next few posts I will be writing about some of the fashion labels set up by current & former members of the MiC cast.

Former cast member, Caggie Dunlop, set her up her own fashion brand ‘ISWAI’. The abbreviation for the phrase “It Starts With An Idea”. Caggie opened up the chance for aspiring designers to collaborate with her in order to create some of the collections. The brand is about “self-expression” On the ISWAI website, there is the following quote:

“Let fashion be a reflection of who you are. Don’t copy
others. You’ll spend your childhood trying to be the
same and your adulthood trying to be different.
So embrace being different now”

– Caggie

The below image is one of the t-shirts designed by Caggie herself:

ISWAI - Caggie

(Copyright of the photo belongs to ISWAI)

This was one of the pieces created for the first collection of the brand & is priced at £42.00.

If you are interested in purchasing any items from ISWAI, you can head to the website by heading to the following link: